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FAQ

Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.

  1. At what resolution should I save my photos and graphics?
  2. Can you scan and save my files to a CD?
  3. Can you send samples for testing?
  4. How do I go about getting an estimate from you?
  5. Is white considered a printing color?
  6. Tips on file format setups
  7. Tips on how to save your design files
  8. What do I need to provide for variable data projects?
  9. What does personalization mean?
  10. What file format should I use when submitting my electronic document for printing?
  11. What forms of payment do you accept?
  12. What is a proof and why is it important that I look at it?
  13. What is coated paper stock?
  14. What is the Pantone Matching System?
  15. What is variable data printing?
  16. What kind of work does our store do?
  17. What type of return can I expect from personalized or variable data marketing materials?
  18. Why do the printed colors look different from the colors on my screen?
  1. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  2. Can you scan and save my files to a CD?

    Yes. We can scan drawings and save electronic versions or copy files to a
    CD.

  3. Can you send samples for testing?

    Yes. With many projects, we have samples available for testing.

  4. Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk with one of our customer service representatives.

  5. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

  6. Tips on file format setups

    Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your postcard.
    • Enclose all screen fonts and printer fonts
    • Include all placed images
    • Make sure your files are set with proper bleed, trim and safety areas.
    BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
    TRIM: This is the guideline where the card will be cut
    SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.

  7. Tips on how to save your design files

    Make them print ready and acceptable for us to print.

    We currently work on the most current Adobe Creative Suite programs.
    Adobe Photoshop CC 2015.5
    Adobe Illustrator CC 2015.3
    Adobe Indesign CC 2015

    If your art extends to the edge of the page, please include 1/8" (.125") bleeds for trimming purposes. (i.e. finished size is 8.5x11", give us a file that is 8.75x11.25)

    Keep all text at least 1/4" (.25") away from the edge for trimming purposes.

    Microsoft Word:
    Export your Microsoft Word files into a PDF format.

    While not preferred, we can accept most of these program files:

    COREL DRAW:
    Saving your Corel Draw file as an Adobe Illustrator EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export as Illustrator EPS

    PUBLISHER:
    You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
    Under File, Print, select Adobe PDF writer
    Under Properties select Press Quality and Save your PDF

  8. What do I need to provide for variable data projects?

    We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.

    Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.

  9. What does personalization mean?

    Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.

    Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.

  10. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  11. What forms of payment do you accept?

    We accept cash, company check and all major credit cards. We can also set up a business account for you, as well. Contact us for details.

  12. What is a proof and why is it important that I look at it?

    In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.

  13. What is coated paper stock?

    Coated paper stock is a premium, high-quality paper that has been given a smooth glossy finish designed specifically for documents that require sharp details and vivid colors. Uncoated paper, by contrast, is relatively inexpensive but porous, and is best suited to the printing of black and white text documents.

  14. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  15. What is variable data printing?

    Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.

  16. What kind of work does our store do?

    Design Services - We utilize the latest design technology available in order to offer a full range of design services. If you need a brochure produced, we can work from your camera ready copy, use the files you provide on disk, or design your brochure from scratch.

    Printing Services - From one-color to full-color printing, our store has the capability to meet your needs. From short run to long run, we can offer a solution that will be just right for you.

    Finishing Services - We can cut, perforate, score, number, fold, collate, saddle stitch, bind, and just about any other bindery process you could ever need.

    Copy Services - Our high-speed duplicators can produce copies efficiently and economically whether you provide hard copy or bring in digital files on disk. Our state of the art production duplicating equipment allows us to deliver work quickly and efficiently.

    Mailing Services - We have over 20 years experience specializing in effective direct mail solutions. Whether your objective is to increase sales or customer base or just to minimize costs of an existing mailing we can help. Our capabilities include: list maintenance, list acquisition, direct mail preparation and response analysis.

  17. What type of return can I expect from personalized or variable data marketing materials?

    Studies consistently show that personalized marketing receives a far greater response than static pieces.

    On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.

    While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.

  18. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.