Integrated Marketing Solutions
Millions of messages are received every year via direct mail, email, mobile texts, and other media – making the demand for attention staggering. Companies who can quickly demonstrate the relevance of their message are more likely to capture their potential customers’ interest…and their business. When you use two or more different marketing channels simultaneously to reach a customer it increases the effectiveness of marketing campaign.
What Is It?
Integrated Marketing (also called Cross Media Marketing) is when more than one medium is integrated together. Recipients are marketed to using one or more channels, (i.e. direct mail, email, mass media) and are given the option to respond using another channel (internet, landing page, social media). Various technologies such as personalized URLs, generic URLs and QR codes are integrated into the message to enable personalization, data capture, and tracking.
Response data is collected in real-time and displayed via an online reporting dashboard 24/7. This provides measurability and a quantifiable ROI. The collected data is used in future campaigns to further the relationship with customers, members, patrons, fans.
Our Integrated Marketing Solutions allow you to integrate and track any combination of the following media channels:
- Personalized Direct Mail
- Personalized E-Mail
- Personalized Landing Pages (pURLs)
- QR Codes
- Social Media
- SMS Text Messaging
- Mass Media with generic URLs
How Does it Works?
1. Leverage your data to create highly targeted messages: Utilizing existing information you have on each prospect or customer to create a personal direct marketing piece that speaks directly to your customer/prospect has been proven to be more effective.
2. Integrate your messages across multiple media channels: Develop a campaign using any combination of the following: direct mail, email, text messaging, mass media.
3. Capture response data real-time from your campaign: Directing prospects and customers to a personalized URL or micro-site increases the likelihood of converting your website visitor to an actual lead and provides tracking capabilities.
4. React immediately to leads: Gain the ability to instantly capture responses and track the success of each campaign.
5. Increase returns on your marketing investment: Track and analyze campaign results in real-time, giving you flexibility to make adjustments, based on incoming results.
6. CLOSE MORE DEALS: With such visibility into each campaign, outpace your competition and close more deals.
