Ever receive an advertisement that spoke directly to you about one of your favorite things? That's variable data!
• Deliver highly targeted, relevant messages to your customers
• Customize each mail piece with specific colors and graphics
• Personalize each piece with relevant copy
• Increase response rates
![Variable data pic](https://cdn.firespring.com/images/f37ac8d8-38fd-4eb8-9da3-2716e2043329.jpg)